• ARELLANO, Rolando. (2002) Comportamiento del Consumidor. México: MC Graw-Hill Interamericana
• CLIFFORD GEERTZ, The INterpretation of Cultures (New York: Basic Books, 1973); Marvin Harris, Culture, People and Nature (New York: Crowell, 1971); John F. Sherry, Jr., “The Cultural perspectiva In Consumer Research”, en Advances in Consumer Research 13. Editor Richard J Lutz (Provo, UT: Association for Consumer Research, 1985): 573-575
• CUADRADO GARCÍA, Manuel (2002) El consumo de servicios culturales. ESIC Editorial. Madrid.
• GEERT HOFSTEDE, Cultures Consequences (Beverly Hills, CA:Sage, 1980)
• GEORGE J. McCall y J.L. Simmons, Social Psychology: A Sociological Approach (New York: Free Press, 1989)
• MILTON ROKEACH, The Nature Of Human Values (New York: Free Press, 1973)
• MYTHS, Josepch Campbell Dreams, And Religion (New York: E.P, Dutton, 1970)
• POLLAY. Richard W. “Measuring The Cultural Values Manifest”, en Adversiting Current Issues and Research in Adversiting (1983): 71-92
• SOLOMON. Michael R. (1997) Comportamiento del Consumidor. Prentice Hall Hispanoamericana, S.A. México
Entrevista a la profesora Mariela Malca, docente de la Universidad especialista en temas de cultura regional.