Esta página carece de notas, gráficos, tablas y formato. Su objetivo es facilitar el acceso y permitir una rápida revisión del contenido por los investigadores. Los interesados en la tesis deben bajarse el Texto completo en archivos PDF comprimidos en ZIP (477 páginas, 1277 Kb)

El grado de Orientación al Mercado en la Empresa Española
Alfonso P. Fernández del Hoyo

 

 BIBLIOGRAFÍA

LIBROS Y REVISTAS

* AAKER, D. A., “Managing assets and skills: The key to sustainable competitive advantage”, California Management Review, Vol. 31, No. 2, 1980, p. 91.

__________, Strategic market management, 2ª, Ed. John Wiley & Sons Inc., Nueva York, 1988.

* ACHROL, R. S., “Evolution of the Marketing Organization: New Forms for Turbulent Environments”, Journal of Marketing, nº 31, octubre 1991, pp. 77-93.

* ALLIO, R. J., The Practical Strategist, Ballinger Publishing, Cambridge, Massachusetts, 1988.

* ANSOFF, H. IGOR; y MCDONNELL, E. J., Implanting Strategic Management, Prentice Hall International, University Press, Cambridge (United Kingdom), 1990.

* BALL, D. A., McCULLOCH, W. H., International Business: The Challenge of Global Competition., 6ª, Ed. Irwin, Chicago, IL., 1996.

* BARKSDALE, H. y DARDEN, W., “Marketers attitude toward the marketing concept”, Journal of Marketing, october 1971, pp. 29-36.

__________ y __________, “Marketers´ attitudes towards the marketing concept”, cit., pp. 29-36.

* BARÓN, L., Marketing introducción: Del mix al plan, Ed. ICAI, Madrid, 1988.

* BELLO, L.; POLO, Y. y VAZQUEZ, R., “Recientes aportaciones del marketing a la cultura corporativa y a la obtención de ventajas competitivas”, Papeles de Economía Española, No. 78-79, 1999, pp. 190-211.

* BERKOVITZ, E.; KERIN, R.; RUDELIUS, W. Marketing, St. Louis: Times Mirror, 1989.

* BOAL, K. B. y BRYSON, J. M., “Representation, testing, and policy implications of planning processes”, Strategic Management Journal, 8, may-june 1987, pp. 211-231.

* BRADY, J., “The future of marketing: old age or second adolescence?”, Journal of Marketing Practice: Applied Marketing Science, Vol. No. 4, 1996, pp. 7-10.

__________ y DAVIS, I, “Marketing in transition: marketing´s mid-life crisis”, The McKinsey Quarterly, No. 2, 1993, pp. 17-28.

* BROWN, S., “Post-modern marketing?”, European Journal of Marketing, Vol. 27, No. 4, 1993, pp. 19-34.

* BUELL, V. P., “The Changing Role of the Product Manager in Consumer Goods Companies”, Journal of Marketing, nº 39, Julio 1975, pp. 3-11.

* BUND, H., CARROLL, J. W., “The Changing Role of the Marketing Function”, Journal of Marketing, Nº , January 1957, pp. 268-325.

* CANNON, T., Business Strategy and Policy, Ed. Harcourt Brace Jovanovich, Nueva York, 1968.

* CARSON, D., “Marketing Organization in British Manufacturing Firms”, Journal of Marketing, No. 32, April 1968, pp. 34-39.

* CHANDLER, ALFRED .D., Strategy and Structure, MIT Press, Cambridge, MA, 1962.

* COOKE, E., ABERCROMBIE, C. L. y RAYBURN J. M., “Problems with the AMA’s new definition of Marketing offer Opportunity to develop an ever better definition”, Marketing Educator, Vol. 5, nº 2, primavera 1986, pp. 1-5.

* DALGIC, T., “Disemination of market orientation in Europe: A conceptual and historical evaluation”, International Marketing Review, Vol. 15 No. 1, 1998, pp. 45-60.

__________ y GAZI, “A privatization and market orientation: the case of Turkish cement companies”, Journal of International Marketing, 1998.

* DASTMALCHIAN, A. y BOAG, D. A., “Environmental Dependence and Departamental Structure: Case of the Marketing Function”, Human Relations, nº 43 (12), 1990, pp. 1257-1276.

* DAY, G., Market-driven Strategy, Free Press, Nueva York, NY, 1990.

___________ “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58, October 1994,, p. 46.

___________ “Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing”, Journal of Marketing, No. 60, January 1996, pp. 14-16.

___________ “Aligning the Organization to the Market”, en Reflections on the Futures of Marketing, Donald R. Lehmann y Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute, 1997, pp. 67-96.

* DENISON T. y McDONALD, M., “The role of marketing past, present and future”, Journal of Marketing Practice: Applied Marketing Science, Vol. 1, No.1, 1995, pp. 54-78.

* DESPHANDE, R. y FARLEY, J. U., “Understanding market orientation: A prospective designed meta-analysis of three market orientation scales”, Working Paper Marketing Science Institute, Report 1996, pp. 96-125.

__________ y __________, “Measuring market orientation: Generalization and synthesis”, Journal of Market-Focused Management, 1998, Vol. 2, No. 3, pp. 213-232.

__________ , __________ y WEBSTERS, F. E., “Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis”, Journal of Marketing, Vol. 57, 1993, pp. 22-37.

* DUNCAN, R. B. “Characteristics of Organizational Environments and Perceived Environmental Uncertainty”, Administrative Science Quarterly, nº 17, 1972, pp. 313-327.

* ELLIOT, G. R., “The marketing concept – necessary, but sufficient? An environmental view”, European Journal of Marketing, Vol. 24, No. 8, 1990.

* FELTON, A., “Making the marketing concept work”, Harvard Business Review, Vol. 37, July/August 1959, pp. 55-65.

* FIRAT, A. F., DHOLAKIA, N., VENKATESH, A., “Marketing in a postmodern world”, European Journal of Marketing, Vol. 29 No. 1, 1995, pp. 40-56.

* FORD, D., Understanding Business Markets: Interaction, Relationships, and Networks, Nueva York: Academic Press, 1990.

* FISHER, A., “The downside of downsizing”, Fortune, May 23, 1995, pp. 42-52.

* GALBRAITH, J., Designing Complex Organizations, Ed. Addison-Wesley Publishing Company, Reading, Massachusetts, 1973.

__________ y NATHANSON, D. A., Strategic implementation: The role of structure and process, St. Paul: West, 1978.

* GARVIN, D. A., “Competing on the eight dimensions of quality”, Harvard Business Review, Vol. 57, 1978, pp. 173-84.

* GERMAIN et al. “The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation”, Journal of Marketing Research, nº 31, Noviembre 1944, pp. 471-483.

* GLEICK, J., Chaos: Making a new science, Heinemann, Londres, 1988.

* GRANDE, I. y ABASCAL, E., Fundamentos y técnicas de investigación comercial, 4ª, Ed. ESIC, 1999.

* GRAY, B.; MATEAR, S; BOSHOFF, C.; MATHESON, P., “Developing a better measure of maket orientation”, European Journal of Marketing, Vol. 32, No. 9, 1998, pp. 884-903.

* GREYSER, S. A., “Janus and Marketing: The Past, Present, and Prospective Future of Marketing”, in Reflections on the Futures of Marketing, Donald R. Lehmann and Katherine E. Joxz, eds. Cambridge, MA: Marketing Science Institute, No. 3-14.

* HAHN, A. R., “The marketing concept: a major change in management thinking?”, Sales Management, 10 November 1957, pp. 64-75.

* HARRIS, L. C., “Cultural domination: The key to market-oriented culture?”, European Journal of Marketing, Vol. 32, No. 3/4, 1998, pp. 354-373.

__________ “Barriers to market orientation: The view from the shopfloor”, Marketing Intelligence & Planning, Vol. 16, No. 3, 1988, pp. 221-228.

__________ y PIERCY, N. F., “Market orientation is free: the real cost of becoming market-led”, Management Decision, Vol. 35, No. 1, 1997, p. 34.

* HIRSCHMAN, E. C., “Aesthetics, ideologies and the limits of the marketing concept”, Journal of Marketing, Vol. 47, (1983), pp. 45-55.

* HISE, R. T., “Have Manufacturing Firms Adopted the Marketing Concept”, Journal of Marketing, No. 29, July 1965, pp. 9-12.

* HOLLISTER, J., “Marketing behavior of small and medium firms in The Netherlands” (Delft: RVB), unpublished research report.

* HOOLEY, J. G., LYNCH, J. E. y SHEPHERD, J., “The marketing concept: putting the theory into practice”, European Journal of Marketing, Vol. 24 No. 9, 1984, pp. 7-23.

* HOUSTON, F., “The Marketing concept - what it is and what it is not”, Journal of Marketing, April 1986, p. 81.

* HUNG NGAI, J. C. y ELLIS, P., “Market orientation and business performance: some evidence from Hong Kong”, International Marketing Review, Vol. 15 No. 2, 1998, pp. 119-139.

* HUTT, M. D., y SPEH, T. W., Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 5th, Nueva York: Dryden Press, 1995.

* INKSON, J. H. K. et al. “Organizational Context and Structure: An Abbreviated Replication”, Administrative Science Quarterly, nº 15, 1970, pp. 318-329,

* JAWORSKI, B. J. y KOHLI, A. K., “Market orientation: Antecendents and consequences”, Journal of Marketing, Vol. 57, Nº 78-79, Julio 1993, pp. 53-70.

__________ y ___________, “Market orientation: Review, refinement and roadmap”, Journal of Marketing-Focused Management, Vol. 1 No.1, 1996, pp. 119-135.

* JOOLEFY, G. J.; LYNCH, J. E. y SHEPHERD, J., “The marketing concept: putting the theory into practice”, European Journal of Marketing, Vol. 24, No. 9, 1990, pp. 7-23.

* KEITH, R. J., “The Marketing Revolution”, Journal of Marketing, 24, January 1960, p. 36

* KOHLI, A. K. y JAWORSKI, B. J., “Market orientation: the construct, research propositions and managerial implications”, Journal of Marketing, Vol. 54, Abril 1990, pp. 53-70.

__________ y ___________“Market orientation: The construct, research propositions, and management implications”, Journal of Marketing, Vol. 57, July 1993, pp. 53-70.

___________ , ___________ y KUMAR, A., “MARKOR: A measure of market orientation”, Journal of Marketing Research, Vol. 30, November, 1993, pp. 467-477.

* KIMBERLY, J. R., “Organization Size and the Structuralist Perspective: A Review, Critique and Proposal”, Administrative Science Quarterly, No. 21, 1976, pp. 571-97.

* KONOPA, L. J. y CALABRO, P. J., en “Adoption of the marketing concept by large northeastern Ohio manufacturers”, Akron Business and Economic Review, 2 (spring), 1971, p. 9.

* KOTLER, P., Dirección de Mercadotecnia. Análisis, Planeación y Control, 2ª en español, Ed. Diana, México, 1974.

__________ , Dirección de Marketing, 7ª en español, Prentice Hall, Madrid 1992.

__________ , Dirección de Marketing, 8ª en español, Ed. Prentice Hall, Madrid, 1995.

__________ , Principles of Marketing, Englewood Cliffs, NJ: Ed. Prentice-Hall, 1980.

__________ , Marketing Management, 7ª, Ed. Prentice-Hall, Englewood Cliffs, New Jersey, 1991.

__________ , Marketing Management, 9ª en inglés, Ed. Prentice Hall, New Jersey 1997.

__________ y ZALTMAN, G., “Social Marketing: An approach to planned social change”, Journal of Marketing, Vol. 36, July 1971, p. 5.

__________ y SINGH, R., en “Marketing Warfare in the 1980s”, Journal of Business Strategy, Winter 1981, pp. 30-41.

* LADO, N., MAYDEU-OLIVARES, A. y RIVERA, J., “Measuring market orientation in several populations. A structural equations model”, European Journal of Marketing, Vol. 32, No. 1/2, 1998, pp. 23-39.

* LAMBIN, J. J, Marketing estratégico, Ed. McGraw Hill, Madrid, 1995.

__________ , “El Mercado: Orientación Fundamental del Nuevo Marketing”, I Congreso Internacional de Marketing, 21 sept. 1999. Madrid, pp. 43-45.

__________ y PETERS, R., “La gestión de Marketing: Análisis”, ICE, Madrid 1981, pp. 27 y ss.

* LARUE, T.H., Strategic Management: Text and Cases on Business Policy, Englewood Cliffs, New Jersey, Ed. Prentice Hall, 1982.

* LAWRENCE, P. R., y LORSCH, J. W., Organization and environment, Irwin, Homewood, Illinois, 1967.

* LAZO, H. y CORBIN, A., “The Organization of the Marketing Department”, en Marketing Management and Administrative Action, STUART J. B., and HARPER, W. B. Jr., eds. Nueva York: McGraw-Hill, 1968, pp. 65-76.

* LEVITT, T., The marketing mode, Ed. McGraw Hill, Nueva York, NY, 1969.

* LLONCH, J., “¿Cómo medir el grado de orientación de la empresa al mercado?”, Esic Market, julio-septiembre, 1996, pp. 59-79.

* LIU, H., “Market orientation and firm size: An empirical examination in UK firms”, European Journal of Marketing, Vol. 29, No. 1, 1995, pp. 57-71.

* LYNCH, J. E., “Only connect: the role of marketing and strategic management in the modern organization”, Journal of Marketing Management, Vol. 10, No. 6, 1994, pp. 527-542.

__________ , “Marketing and business process re-engineering”, Journal of Marketing Practice: Applied marketing science, Vol. 1, No. 1, 1995, p. 45-53.

* MARKETING ACTUALIDAD, “Organización comercial de las 19 empresas importantes”, nº 125, septiembre 1979.

* McCARTHY, E. J. y PERRAULT, W. D., Basic Marketing, 8ª, Homewood, IL: Richard D. Irwin, Inc., 1984.

* McDANIEL, S. W. y HISE, R. T., “Have CEOs adopted the marketing concept?”, Journal of Marketing, Vol. 29, July 1883, pp. 9-12.

* McGEE, L. W. y SPIRO, R. L., “The marketing concept in perspective”, Business Horizons, Vol. 31 No.3, May/June 1988, pp. 40-45.

* McKITTERICK, J. B., “What is the marketing management concept?”, The Frontiers of Marketing Thought and Science, American Marketing Association: Chicago, pp. 71-92.

* McNAMARA, C., “The present status of the marketing concept”, Journal of Marketing, Jan. 1972, pp. 50-57.

* MINTZBERG, H., The Structuring of Organizations, Prentice-Hill, Englewood Cliffs, New Jersey, 1979.

* MITCHELL, A., “Top brass fall for false economies”, Marketing Week, September 9, 1994, pp. 1-17.

* MOHR-JACKSON, I, “Conceptualizing total quality orientation”, European Journal of Marketing, Vol. 32, No. 1, 1996, pp. 13-22.

* MÖLLER, K. y WILSON, D., Business Marketing: An Interaction and Network Perspective, Ed. Kluver, Boston 1995.

* MORGAN, R. E., FOREMAN, S. K., y POH, T. C. C., “Assessing the Status of Marketing in Architectural Service Firms”, Management Decision, Vol. 32, No. 4., 1994, pp. 36-42.

__________ y STRONG, C. A., “Market orientation and dimensions of strategic orientation”, European Journal of Marketing, Vol. 32, No. 11/12, 1998, p. 1051.

* NAVER, J. C. y SLATER, S., “The effect of a market orientation on business profitability”, Journal of Marketing, October 1990 , pp. 22-35.

__________ , __________, y TIETJE, B., “Creating a market orientation”, Journal of Marketing-Focused Management, Vol. 2 No. 2, 1998, pp. 241-255.

* NIETO, A. y LLAMAZARES, O., Marketing Internacional, 2ª edición, Ed. Pirámide, 1998, Madrid.

* OLSON et al. “Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness”, Journal of Marketing, nº 59, enero 1995, pp. 48-62.

* PARK, C. W. y ZALTMAN, G., Marketing management, Ed. Dryden Press: Chicago, 1987.

* PAYNE, A. F., “Developing a Marketing-oriented Organization”, Business Horizons, May-June 1988, pp. 46-53.

* PEARSON, A. E., y WILSON, T. W., Making Your Marketing Organization Work, Association of National Advertisers, Nueva York, NY, 1967.

* PELHAM, A. M. y WILSON, D. T., “A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance”, Journal of the Academy of Marketing Science, Vo. 24, No.1, 1996, pp. 27-43.

* PETERS, T. J. y WATERMAN R. H., In search of excelence, Cambridge, MA: Ed. Harper & Row Publishers, Inc. 1982.

__________ y AUSTING, N., A passion for excelence, Random House Inc., Nueva York, 1985,

* PFEFFER, J., Organizations and Organization Theory, Marshfield, MA. Pitman Publishing, 1982.

* PIERCY, N. F., Marketing Organisation: An Analysis of Information Processing, Power, and Politics. Londres: George Allen & Unwin, 1985.

__________, “The role and function of the marketing executive and the marketing department”, Journal of Marketing Management, Vol. 1 No. 3, 1986, pp. 265-290.

__________, “Marketing concepts and actions: implementing market-led strategic change”, International Journal of Bank Marketing, Vol. 7 No. 4, 1989;

__________, “The role of the marketing department in UK retailing organizations”, International Journal of Retailing, Vol. 4. No. 2, 1989, pp. 44.65.

__________, Marked-led Strategic Change, Butterworth-Heinemann, 1992, Oxford, U. K.

__________, Market-led Strategic Change, Thorsons, Londres, 1991;

__________ et al., “Marketing organisation in the UK financial service industry”, International Journal of Retailing, Vol. 4. No. 2, 1989, pp. 44-65.

__________ y CRAVENS, D. W., “The Network paradigm and the marketing organization: Developing a new management agenda”, European Journal of Marketing, Vol. 29, No. 3, 1995, p. 8.

* PORTER, MICHAEL, Competitive Advantage, The Free Press: Nueva York, 1985.

* PUGH et al. “Dimensions of Organization Structure”, Administrative Science Quarterly, 13, 1968, pp. 65-105.

* ROWE, A. J., MASON, R. O., DICKEL, K. E., MANN, R. B. y MOCKLER, R. J., Strategic Management: A Methodological Approach, 4ª ed., Ed. Addison Wesley, Reading Massachusetts, 1994.

* RUEKERT, R. W., “Developing a market orientation: An organizational strategy perspective”, International Journal of Research in Marketing, Vol. 9., 1992, pp. 225-245.

* SANTESMASES, M., Marketing, Conceptos y Estrategias, 2ª, Ed. Pirámide, Madrid 1992.

___________, DYANE: Diseño y análisis de encuestas en investigación social y de mercados, Ed. Pirámide, Madrid 1997.

___________, DYANE: Diseño y análisis de encuestas en investigación social y de mercados, Versión 2000, Ed. Pirámide, Madrid 2001.

* SHAPIRO, P. B., “What the hell is market oriented”, Harvard Business Review, November/December 1988, pp. 119-125.

* SHARP, B., “Marketing orientation more than just customer focus”, International Marketing Review, Vol. 8, No. 4, 1991.

* SIGUAW, J. y DIAMANTOPOULOS, A., “Measuring market orientation: some evidence on Naver and Slater´s three component scale”, Journal of Strategic Marketing, Vol. 3. No. 2, 1995, pp. 77-88.

__________, SIMPSON, P. M, y BALEAR, T. L., “Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective”, Journal of Marketing, Vol. 62, July 1998, pp. 99-111.

* SLATER, S. F. y NAVER, J. C., “Does competitive environment moderate the market orientation-performance relationship?”, Journal of Marketing, Vol. 58, January 1994, pp. 46-55.

* SPILLARD, P. y MORIARTY, M., “The Role Matrix: A Diagnostic Test of Marketing Health”, The European Journal of Marketing, Vol. 8, No. 7, 1994, pp. 55-76.

* STANTON, W. J., Fundamentos de Mercadotecnia, 1ª en español, México, Ed. McGraw-Hill Book, Co., Inc., 1969.

* TOGENSEN, A. A., “The switch from a sales to a marketing concept”, Marketing Series, Vol. 96, American Marketing Association Inc., Nueva York, NY, 1956, pp. 26-37.

* THOMPSON, A. A. y STRICKLAND, A. J. III, Strategic Formulation and Implementation: Task of the General Manager, 5ª , Ed. Richard D. Irwin, Inc., 1992.

* TULL, D. S., “The Organization of Marketing Activities of American Manufacturers”, Working Paper, Nº 91-126, 1991.

* TURNER, G. B. y SPENCER, B., “Understanding the marketing concept as organizational culture”, European Journal of Marketing, Vol. 31, No. 2, 1997, pp. 110-121.

* VARANDARAJAN, P., The marketing concept: Perspectives and viewpoints, Texas A&M University, College Station, TX, 1981.

___________ , “Marketing´s contribution to Strategy: The View from a Different Looking Glass”, Journal of the Academy of Marketing Science, No. 20, Fall 1992, pp. 335-43.

* VARELA, J. A., GUTIERREZ, A., y ANTON, C., “La cultura de orientación al mercado y otros antecedentes seleccionados del rendimiento empresarial. Un contraste de metodologías”, Actas X Encuentro de Profesores Universitarios de Marketing, septiembre 1998, Santander, pp. 135-155.

* VELA, CARMELINA, “La evolución del marketing en el siglo XX: de un modesto nacimiento a un protagonismo indiscutible”, Revista ICADE, Nº 45, Septiembre-Diciembre, 1998, pp. 129-143.

__________ y BOCIGAS, OLGA, Fundamentos de Marketing, 2ª, Ed. UPCO, Madrid 1996.

* WEBER, M., The Theory of Social and Economic Organization, A.H. Henderson and Talcott Parsons, trans. NY: The Free Press, 1947 (publicado con anterioridad en Alemania en 1924).

* WEBSTER, F. E., “Top management´s concerns about marketing issues for the 1980s”, Journal of Marketing, Vol. 45, Summer 1981, pp. 9-16.

__________, “Rediscovering the marketing concept”, Business Horizons, 31, May-June 1988, pp. 29-39.

__________, Estrategia de Marketing Industrial, Ed. Díaz de Santos, 1994 Madrid España, Vol. 62, July 1998.

__________, Market-Driven Management, John Wiley & Sons, Inc. NY, 1994; “Está su empresa realmente orientada al mercado”, Expansión (coleccionable “empresa sin fronteras”), 29 Marzo 1999, pp. 5-6.

* WEITZ, B. A., y ANDERSON, E., “Organizing the Marketing Function”, in Review of Marketing, B. ENIS and K. ROERING, eds. Chicago: American Marketing Association, 1981, pp. 134-42.

* WORKMAN, J. P. Jr., “Factors Contributing to Marketing´s Limited Role in Product Development in Many High Tech Firms”, Journal of Market-Focused Management, No. 2 (3), 1998, pp. 257-80.

__________, HOMBURG, CH. y GRUNER K., “Marketing Organization: An Integrative Framework of Dimensions and Determinants”, Journal of Marketing, Vol. 6, Julio 1998, pp. 21-41.

* ZIKMUND, W. G., Exploring Marketing Research, The Dryden Press, Forth Worth, TX, 1994.

DOCUMENTOS PÚBLICOS Y BASES DE DATOS

* EUROSTAT, Oficina Estadística de las Comunidades, Bruselas, Bélgica.

* ICEX: INSTITUTO ESPAÑOL DE COMERCIO EXTERIOR, Censo Oficial de Exportadores Españoles, Ed. ICEX, Madrid 1990.

* INE: INSTITUTO NACIONAL DE ESTADÍSTICA, “Estructura y Demografía Empresarial a 1 de enero de 1999”, datos en http://WWW.ine.es/prensa/np151.htm

* SIC: STANDARD INDUSTRIAL CODE clasificación sectorial de EE. UU.

* DUN & BRADSTREET ESPAÑA, Duns: 50.000 Principales Empresas Españolas, Vol. 1 y 2, Madrid 1998.

TESIS DOCTORALES Y MATERIAL INÉDITO

* BARCELÓ, C., “La implantación del marketing en España”, Tesis Doctoral, Universidad de Barcelona, curso 1984/85, Unesco 531105.

* LADO, N., “Tipos estratégicos: orientación al mercado y resultados económicos”, Universidad Autónoma de Madrid, Tesis doctoral presentada el curso 1995/96, Unesco 531106.

* LLONCH, J., “La orientación al mercado y sus efectos en los resultados de la empresa”, Tesis Doctoral, Universidad Autónoma de Barcelona, curso 1992/93. Unesco 531105.

* ORTEGA, E., “La función de marketing en las empresas industriales españolas. Modelo para la determinación de índices provinciales de capacidad adquisitiva para productos industriales”, Tesis Doctoral, Universidad Complutense de Madrid, curso 1977/78, Unesco 531105.

* PELHAM, A. “Mediating and moderating influences on the relationship between marketing orientation and performance”, Thesis in Business Administration, The Pennsylvania State University, 1993.

* WRENN, W. B., “Measuring Market Orientation”, unpublished PhD dissertation, NW University, IL., 1989.

 

---

Volver al índice de la tesis doctoral El grado de Orientación al Mercado en la Empresa Española

Volver al menú de Tesis Doctorales

Volver a la Enciclopedia y Biblioteca de Economía EMVI