RESUMEN

Una parte considerable de nuestro diario desempeño depende de la capacidad para percibir adecuadamente los diferentes elementos del medio en el cual nos desenvolvemos; nuestras percepciones ambientales condicionan las actitudes, sensibilidades e influyen considerablemente en la orientación y regulación de nuestras acciones hacia el entorno; es por ello que resulta importante el estudio de este proceso, para contribuir a que el desenvolvimiento humano sea adecuado y armonioso con el entorno y coherente con el modelo de la sustentabilidad. El sector turístico es sensible en sus relaciones con el medio ambiente, ya que consume recursos naturales y necesita un entorno natural atractivo para su desarrollo. Para conocer la percepción ambiental de los clientes internos del Hotel Sol Cayo Coco, se diseñó y validó por expertos un cuestionario para utilizarlo de base en encuestas a la comunidad hotelera. Se consideraron las variables visión ambiental, responsabilidad ambiental, actitud ambiental y decisión a incorporarse al cambio y visión sobre la preparación ambiental. Se diagnosticó la percepción ambiental de cada uno de los grupos, en lo cual influyó el nivel escolar y la ocupación. Todos los análisis estadísticos se basaron en la utilización del paquete profesional SPSS v.15.00 para Windows.

SUMMARY

A considerable part of our newspaper acting depends on the capacity to perceive the different elements of the means appropriately in which we unwrap ourselves; our environmental perceptions condition the attitudes, sensibilities and they influence considerably in the orientation and regulation of our actions toward the environment; it is for it that is important the study of this process, to contribute to that the human development is adapted and harmonious with the environment and coherent with the sustainable pattern. The tourist sector is sensitive in its relationships with the environment, since it consumes natural resources and it needs an environment natural attractiveness for its development. To know the environmental perception of the internal clients of the Sol Cayo Coco Hotel, it was designed and it validated for experts a questionnaire to use it of base in surveys to the hotel community. They were considered the variable environmental vision, environmental responsibility, environmental attitude and decision to incorporate to the change and vision on the environmental preparation. The environmental perception was diagnosed of each one of the groups, in that which influenced the school level and the occupation. All the statistical analyses were based on the use of the professional package SPSS v.15.00 for Windows.