LA IMAGEN DE UN DESTINO TURÍSTICO COMO HERRAMIENTA DE MARKETING

Olga Femenía Millet

BIBLIOGRAFÍA

Ahmed, Z.U. (1991). The influence of the components of a state’s tourist image on product positioning strategy” .Tourism Management,12, 331-340.

Anderson, E.W., Fornell, C., Y Lehmann, D.R. (1994). Customer satisfaction, market share and profitability: findings from Sweden. Journal of Marketing, 58, 53-66.

Andreassen, T.W.,Y Lindestad, B. (1998). Customer Loyalty and Complex Services. The Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise. International Journal of Service Industry Management, 9 (1), 7-23.

Assael, H. (1984). Consumer Behavior and Marketing Action. Boston: Kent Publishing.

Baker, D. Y Crompton, J. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research., 27(3), 785-804.

Baloglu, S. (2001). Image variations of Turkey by familiarity index: informational and experiential dimensions. Tourism Management, 22, 127-133.

Baloglu, S., Y Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35 (4), 11-15.

Baloglu, S., Y Mangaloglu, M. (2001). Tourism destinations images of Turkey, Egypt, Greece, and Italy as perceived by US–based tour operators and travel agents. Tourism Management, 22, 1-9.

Baloglu, S. Y Mccceary, K.W. (1999a). A model of destination image formation. Annals of Tourism Research, 26 (4), 868-897.

Bagozzi, R.P., Wong, N., Y Yl, Y. (1999). The role of culture and gender in the relationship between positive and negative affect. Cognition and Emotion, 13(6), 641-572.

Baralo, M. (2006). Turismo lingüístico mas y major. Nexotur 507.

Baralo, M. (2007). Enseñanza de español como turismo cultural virtual. II Congreso la red como espacio de colaboración, del 23 al 29 de octubre. Facultad de lenguas aplicadas y humanidades. Universidad Nebrija.

Baron, R.A., Y Byrne, D. (1984). Social Psychology – Understanding Human Interaction (4th

Ed). Allyn and Bacon Inc.

Barroso, C., Y Martin, E. (1999). Marketing Relacional. Madrid: Esic.

Barroso, C., Martin, E., Y Martin, D. (2005). The influence of market heterogeinity on the relationship between a destination’s image and tourists future behaviour. Tourism Management, 28, 175-187.

Batista, J.M., Y Martínez, Mª. R. (1989). Análisis multivariante. Barcelona: ESADE.

Beerli, A., y Martín, J.D. (2004). Tourists characteristic and the perceived image of

tourist destinations: a quantitative analysis – A case study of Lanzarote, Spain. Tourism

Management, 25, 623-636.

Bello, L., Vázquez, R. y Trespalacios, J.A. (1996). Investigación de mercados y

estrategia de marketing (2a ed.). Madrid: Cívitas.

Berry, L.L., (1989). Relationship marketing of services growing, interest, emerging perspectivas. Journal of the Academy of Marketing Science, 43(4), 236-245.

Bigné, J.E. (2005). Nuevas orientaciones del marketing turístico: de la imagen de

destinos a la fidelización de los turistas”. Papeles de Economía Española, 102, 221-

235.

Bigné, J.E., Font, J., Y Andreu, L. (2000). Marketing de destinos turísticos. Madrid: ESIC.

Bigné, J.E. Y Sánchez,. M.I. (2001). Evaluación de la imagen de destinos turísticos: una aplicacion metodológica en la Comunidad Valenciana. Revista Europea de Dirección y Economía de la Empresa, 3, 189-200.

Bigné, J.E., Sánchez. M.I., Y Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-realationship. Tourism Management. 22, 607-616.

Bitner, M.J. (1990). Evaluating service encounters: the effects of physical surroundings and employee. Journal of Marketing Research, 20, 39-45.

Blain, C., Levy, S., Y Brent, J.R. (2005). Destination branding: insights and practies from destination Management organitzations. Journal of Travel Research, 43(4), 328-38.

Bolton, R.N., Y Drew, J. (1991a). A longitudinal analysis of the impact of service changes on customer attitudes. Journal of Marketing, 55, 1-9.

Bolton, R.N., Y Drew, J. (1991b). A multistage model of customers’ assessments of service quality and value. Journal of Consumer Research, 17,375-384.

Boulding, W., Kalra, A., Staeling, R., Y Zeithaml, V.A. (1993). A dynamic

Bowen, D., Y Clarke, J. (2002). Reflections on tourist satisfaction research: past, present and future. Journal of Vacation Marketing, 8(4), 297-308.

Bull, A. (1994). La economía del sector turístico. Madrid: Alianza.

Calantone, J.R., Di Benedetto, A., Hakam, A., Y Bojanic, D.C. (1980). Multiple multinational tourism positioning using correspondence analysis. Journal of travel research., 28(2), 25-32.

Cánones, G., Villarino, M., Y Herrera, L. (2006). Políticas públicas de turismo rural y sostenibilidad difícil equilibrio. Boletín de la Asociación de Geógrafos españoles, 41, 199-217.

Caruana, A., Y Chircop, S. (2000). Measuring corporate reputation: a case example. Corporate reputation review, 3(1), 43-57.

Chan, L.K., Hui, Y.V., LO, H.P, TSE, S.K., TSO, G.K.F. Y WU, M.L. (2003). Consumer satisfaction index: new practice and findings. European Journal of Marketing, 37(5-6), 872-909.

Chaves, N., Y Bellucia, R. (2003). La marca corporativa: gestión y diseño de símbolos y logotipos. Buenos Aires: Paidós.

Chen, C.F. (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioural intentions for air passengers: evidence from Taiwan. Transportation Research Part A, 42, 709-717.

Chen, C-F., Y Chen, F-S. (2010). Experience quality, perceived value, satisfaction and behavioural intentions for heritage tourists. Tourism Management, 31, 29-35.

Chen, J.S. (2001). A case study of Korean outbound travellers’ destination images by using correspondence analysis. Tourism Management., 22, 345-350.

Chen, J.S., Y HSU, C.H.U. (2000). Measurement of Korean tourists’ perceived images of overseas destinations. Journal of travel research, 38, 411-416.

Chen, J.S., Y HSU, C.H.U. (2002). Market positioning analysis: a hybrid approach. Annals of tourism research, 29, 987-1003.

Chias, J. (2002). Del recurso a la oferta turística cultural: catálogo de problemas. I Congreso Internacional de Turismo Cultural.

Chon, K.S. (1990). The role of destination image of tourism: a review and discussion. The tourism review, 45, 2-9.

Churchill, G.A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16. 64-74.

Clow, K.E, Kurtz, D.L, Y Ozment, J. (1998). A longitudinal study of the stability of consumer expectations of services. Journal of business research, 42, 63-73.

Clow, K.E, Kurtz, D.L, Ozment, J., Y ONG, B.S. (1977). The antecedents of consumer expectations of services: an empirical study across four industries. Journal of services management, 11(4), 230-248.

Correia, S., Y Miranda, F.J. (2008). The importance of quality satisfaction, trust, and image in relation to rural tourism loyalty. Journal of Travel and Tourim Marketing, 25(2), 117-136.

Coshall, J.T. (2000). Measurement of tourists’ images: the repertory grid approach. Journal of travel research, 39, 85-89.

Costa, E. (2010). Gandía. Ciudad Local. León: Everest.

Costa, J. (2004). La imagen de marca: un fenómeno social. Buenos Aires: Paidós.

Court, B., Y Lupton, R.A. (1997). Customer portfolio development: modelling destination adopters, inactives and rejecters. Journal of travel research, 36, 35-43.

Crompton, J.L. (1977). A systems model of the tourist’s destination selection decision process with particular reference to the role of image and perceived constraints. Unpublished dissertation: Texas A&M University.

Crompton, J.L. (1979a).An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon the image. Journal of travel research, 4, 18-23.

Cronin, J.J., Brady, M.K., y Hult, G.M.T. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76, 193-218.

Dbholkar, P.A., Y Thorpe, D.L. (1994). Does customer satisfaction predict shopper intentions. Journal of consumer satisfaction, dissatisfaction and complaining behaviour, 7, 161-171.

Dadgostar, B., E Isotalo, R.M. (1992). Factors affecting time spent by near-home tourists in city destinations. Journal of travel research, 31, 34-39.

Dann, G.M.S. (1996). Tourists’ images of a destination- an alternative analysis. Journal of travel & Tourism Marketing, 5(1-2), 41-55.

Day, R.L. (1984). Modeling choices among alternative responses to dissatisfaction en advances in consumer research, Association for consumer research, 11, 496-499.

Dichter, E. (1985). What is an image. Journal of Consumer Research, 13, 455-472.

Eagly, A.H., Y Chaiken, S. (1993). The psychology of attitudes. Harcourt: Brace, Javanovich.

Echtner, C.M., Y Ritchie, J.R.B. (1991). The meaning and measurement of destination image. The journal of tourism studies, 2(2), 2-12.

Echtner, C.M. Y Ritchie, J.R.B. (1993). The measurement of destination image: an empirical assessement. Journal of travel research, 31(4), 3-13.

ECSI Technical Comitteee (1988). European customer satisfaction index: foundation and structure for harmonized national pilot projects. Report prepared for the ECSI Steering Committee, October.

Ejarque, J. (2005). Destinos turísticos de éxito. Madrid: Pirámide.

Embachter, J., Y Buttle, F. (1989). A repertory Grid Analysis of Austria’s image as a summer vacation destination. Journal of travel research, 27,3-7.

Engel, J.F., Blackwell, R.D., Y Miniard, P.W. (1993). Consumer behavior. Orlando: Dryden Press.

Erevelles, S., Y Leavitt, C. (1992). A comparison of current models of consumer satisfaction/dissatisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 5, 104-114.

Fache, W. (2000). Methologies for innovacipn and improvement of services in tourism. Managig Service Quality, 10(6), 356-366.

Fakeye, P.C., Y Crompton, J.L. (1991). Image differences between prospective, first-time and repeat visitors to the lower Rio Grande Valley. Journal of Travel Research., 30(2), 10-16.

Fishbein, M. (1967). Readings in attitude theory and measurement. New York: John Wiley & Sons.

Fishbein, M., Y Ajzen, I. (1975). Belief, attitude, intention and behavior. An introduction to theory and research. Reading. M.A.: Addison-Wesley.

Fombrun, C.H., Van Riel, C. (1997). The reputational landscape. Corporate reputation review, 1(1-2), 5-13.

Fornell, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal of marketing, 56, 6-21.

Gallarza, M.G. (2000). Parnership. In Jafari, J. (Ed).Encyclopedia of tourism. Routledge London.

Gallarza, M.G., Gil, I., Y Calderon, H. (2002). Destination image: towards a conceptual framework. Annals of Tourism Research, 29, 56-78.

Gallarza, M.G., Y Gil, I. (2006). El desarrollo de una escala multidimensional para pedir el valor de una experiencia de servicio. Revista Española de Investigación de Mercados ESIC, 10(2), 25-59.

Gallarza, M., Y Gil, I. (2007). La investigación conceptual sobre valor percibido en la experiencia turística. Propuesta de un modelo verbal gráfico. Estudios turísticos, 174, 7-32.

Gartner, W.C. (1986). Temporal influences on image change. Annals of Tourism Research, 13(4), 635-644.

Gartner, W.C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(2-6), 191-215.

Gartner, W.C. (1996). Tourism development: principles, policies, and policies. New York: Van Nostram Reinhold.

Gartner, W.C., Y Shen, J. (1992). The impact of Tiananmen square on China’s tourism image. Journal of Travel Research, 30,47-52.

Governs, R., Go, F.M., Y Kumar, K. (2007). Virtual destination image. A new measurement approach. Annals of tourism Research, 34(4), 977-997.

Grande, I., Y Abascal, E. (1999). Fundamentos y técnicas de investigación comercial. Madrid: ESIC.

Grönroos, C. (1994). Marketing y gestión de servicios. La gestión de los momentos de la verdad y la competencia en los servicios. Madrid: Diaz de Santos.

Gunn, C. (1972). Vacationscape. Designing tourist regions. Washington, D.C: Taylor and Francis. University of Texas.

Gunn, C. (2002). Tourism planning: basic, concepts, cases. (4a ed.). New York: C.Gunn y T. Var.

Halstead, D., Y Hartman, D., Y Schmidt, S.L. (1994). Multisource effects on the satisfaction formation process. Journal of the Academy of Marketing Science, 22(2), 114-129.

Hart, C.W.L. (1988). The power of unconditional service guarantees. Haward Bussiness Review, 66(4), 54-62.

Hernández, R., Muñoz, P., Y Santos, L. (2007). The moderating role of familiarity in rural tourism in Spain. Tourist management, 28, 951-964.

Hoffman, K.D., Y Bateson, J.E.G. (1997). Essentials of services marketing. Fort worth, TX: The Dryden Press.

Hoffamn, M.L. (1996). Affect, cognition and motivation, en Handbook of motivation and cognition. R.M. Sorrentino y E.T. Higgins (ed). New York: Guilford Press, 244-280.

Howard, J.A., Y Sheth, J.N. (1969). The theory of buyer behavior. New York: John Wiley & Sons.

Hu, Y. Y Ricthie, J.R.B. (1993). Measuring destination attractiveness: a contextual approach. Journal of Travel Research, 32(2), 25-34.

Hunt, H.K, (1977): CS/D: Overview and future research directions, en conceptualization and measurement of consumer satisfaction and dissatisfaction. H.K. Hunt (ed) Cambridge, M.A: Marketing Science Institute.

Hunt, J.D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(1), 1-7.

Jafari, J. (1994). La cientifización del turista. Estudios y perspectivas en turismo, 3(1), 7-36.

Johnson, E.J., Y Russo J.E. (1984). Product familiarity and learning new information. Journal of Consumer Research, 11, (542-550).

Joppe, M., Martin, D.W., Y Waalen, J. (2001). Toronto’s image as a destination: a comparative importante- satisfaction. Analysis by origino f visitor. Journal of Travel Research, 39(3), 252-260.

Jun, S., Hyun, Y.J., Gentry, J.W., Y Song. C.S. (2001). The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancias. Journal of Consumer Satisfaction, Dissatisfaction and complaining behavior, 14, 141-153.

Kim, H., Y Richardson, S.L., (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216-237.

Kotler, P., Bowen, J., Y Makens, J. (2008). Marketing para turismo. Madrid: Pearson Prentice Hall.

Kotler, P., Haider, D.H., Y Rein, Y. (1993). Marketing places: attracting investment, industry and tourism to cities, states and nations. New York: The free Press.

Kotler, P., Haider, D.H., Y Rein, Y. (1994). Mercadotecnia de Localidades. México: Diana.

Kozak, M (2001a).Comparative assessment of tourist satisfaction with destinations across two nacionalities. Tourism Management, 22, 391-401.

Kristenensen, K., Martensen, A., Y Gronholdt, L: (1999). Measuring the impact of buying behaviour on customer satisfaction. Total Quality Management, 10(4-5), 602-614.

Labarbera, P.A., Y Mazursky, D. (1983). A longitudinal assessement of consumer ssatisfaction/dissatisfaction: the dynamic aspect of the cognitive process. Journal of Marketing Research, 20, 393-404.

Lam, S.Y., Shankar, V., Erramilli, M.K. Y Murthy, B. (2004). Customer value, satisfaction, loyalty and switching costs: an illustration from a business-to-bussiness service context. Journal of the Academy of Marketing Service, 32(3), 293-311.

Languar, R. (2001). Marketing turístico. Barcelona: Ariel.

Latour, S.A.,Y Peat, N.C. (1970). The role of situationally-produced expectations, others experiences, and prior experience in determining consumer satisfaction. Advances in Consumer Research, 7, 588-592.

Lawson, F. Y., Baud- Body, M. (1977). Tourism and recreational development. London: Architectural Press.

Leisen, B. (2001). Image segmentation: the case of a tourism destination. Journal of Services Marketing, 15(1), 49-66.

Liljander, V., Y Strandvik, T. (1997). Emotions in service satisfaction. International Journal of Service Industry Management, 8(2), 148-169.

Lobato, F., Y López, Mª.A. (2004). Investigación comercial. Madrid: Paraninfo.

Loreto, M., Y Sanz, G. (2005). Evolución de la terminología del marketing en ciudades. Universidad de Alcalá, 3-6.

Luhman, N. (1988). Familiarity, confidence, trust: problems and alternatives. Making and Breaking of Cooperative Relations Oxford: Backwell, 94-107.

Lundberg, E., Rzasnicki, V., Y Söderlund, M. (2000). Customer familiarity and its effects on expectations, performance perceptions, and satisfaction: a longitudinal study. Sweden: working paper. Stockholm school of economics

Mackay, K.J., Y Fesenmaier, D.R., (1977). Pictorial element of destination in image formation. Annals of Tourim Research, 24(3), 537-565.

Mano, H., Y Oliver, R.L. (1993). Assessing the dimensionality and structure of the consumption experience: evaluation, Keeling and satisfaction. Journal of Consumer Research, 20,451-466.

Markin, J.R. (1974). Consumer behaviour: a cognitive orientation. New York: Mcmillan.

Martin, G. (2009). Prácticas de estadística básica con SPSS. Valencia: Universidad Católica de Valencia San Vicente Mártir.

Mayo, E.J., Y Jarvis, L.P. (1981). The psychology of lesisure travel. Boston: CBI Publishing Company.

McDougall, G.H.G., Y Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equation. Journal of Services Marketing, 14(5), 392-410.

McLellan, R.W., Y Foushee, K.D. (1983). Negative images of the United States as expressed by tour operators from other countries. Journal of Travel Research ,22(1), 2-5.

Medlik Y Middleton (1973). The product, formulation in tourism. Editions Gurten S, Rapports presentes au 23e Congrés de l’AIEST. Publications de l’AIEST. Association Internationale d’experts Scientifiques du Tourisme.

Méndez de la Muela, G. (1988). Elaboración y seguimiento de indicadores de calidad en el municipio turista. Málaga: Cinta.

Middeleton, V.T.C. (1994). Marketing in travel and tourism. Oxford: Butterworth. Heinemann.

Mill, R.C., Y Morrison, A.N. (1992). The tourism systems: a introductory text. Englewood Cliffs, N.J: Prentince-Hall.

Milman, A., Y Pizam, A. (1995). The role of awareness and familiarity with a destination: the central Florida case. Journal of travel research, 33(3), 21-27.

MO, C., Howard, D.R., Y Havitz, M.E. (1993). Testing an international tourist role typology. Annals of Tourism Research, 20(2), 319-335.

Moutinho, L. (1987). Consumer behaviour in tourism. European Journal of Marketing, 21(10), 5-44.

Moreno, F., Gutiérrez, A. Y Coronado P.J. (2005). Investigación comercial. Madrid: Mc-Graw Hill.

Murphy, L., Benckendorff, P., Y Moscardo, G. (2007). Linking travel motivation. Tourist self-image and destination brand personality. Journal of travel and tourism marketing, 22, (45-49).

Murphy, P., Pritchard, M.P. Y Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21, 43-52.

Murray, K.B. (1991). A test of service marketing theory: consumer information acquisition activities. Journal of Marketing, 55, 10-25.

Nadeau, J., Heslop, L., O’Reilly, N., Y Luk, P. (2009). Modeling place image specifying indicador direction. Annals of Tourism Research, 36(4), 735-738.

Ngobo, P.V. (1997). The standards issue: an accessibility-diagnosticity perpective. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 10, 61-79.

Olins, W. (2003). A brand. New York: Thames & Hudson.

Oliver, R.L. (1980a). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 27, 460-469.

Oliver, R.L. (1981a). Measurement and Evaluation of satisfaction process in retail setting. Journal of Retailing, 57(3), 25-48.

Oliver, R. L. (1989). Processing of the satisfaction response in consumption. A suggested framework and research propositions. Journal of Consumer Satisfaction, Dissatisfaction and Complaining behaviour, 2, 1-16.

Oliver, R.L. (1992). An investigation of the attribute basics of emotion and related affects in consumption: suggestion for a stage-specific satisfaction framework, en advances in consumer Research, 19, J.F. Sherry y B, Sternthal (ed.). Ann Arbor, MI: Association for Consumer Research, 237-244.

Oliver, R.L. (1997). Satisfaction: a behavioral perspective on the consumer. New York: Mc Graw-Hill.

Oliver, R.L., Y Burke, R.R. (1999). Expectation process in satisfaction formation. Journal of Service Research, 1(3), 196-214.

Osorio, E., Jaime, V., Osorio, J., Gallego, J., Y Murgui, S. (2009). Turismo, planificación y gestión.

Parasuraman, A. (1997). Reflections on gaining comperatitive advantage through customer value. Journal of the academy of Marketing science, 25(2), 154-161.

Parasuraman, A., Zeithaml, V.A. Y Berry, L.L. (1988). Servqual: a multiple item scale for measuring consumer perceptions of service quality. Journal of retailing, 64(1), 12-40.

Parasuraman, A. (1995). Marketing práctico del turismo. Madrid: Síntesis S.A.

Parker, C., Y Mathews, B.P. (2001). Customer satisfaction: contrasting academic and consumers’ interpretations. Marketing Intelligence & planning, 19, 38-44.

Patterson, P.G., Y Johson, L.W. (1993). Disconformation of expectations and the gap Model of service quality: an integrated paradigm. Journal of Consumer Satisfaction, Dissatisfaction and Complaining behavior, 6, 90-99.

Pearce, P.L, (1988). The Ulyssess factor. New York: Springer- Verlag.

Petrick, J.F. (2004b). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397-407.

Phelps, A. (1996). Holiday destination image. The problema of assessment: an example developed in Menorca. Tourism Management, 7, 168-180.

Pike, S., Y Ryan, C. (2004). Destination positioning análisis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333-342.

Pritchard, M.P. (1988). Responses to destination advertising: differentiating inquiries to a short, Getaway vacation campaign. Journal of Travel & Tourism marketing, 7, 31-51.

Radisic, B., Y Mihelic, B. (2006). The tourist destination brand. Tourism and hospitality Management, 12(2), 183-89.

Ravald, A., Y Grönroos, C. (1996). The evalue concept and relationship marketing, European Journal of Marketing, 30(2), 19-30.

Reynolds, W.H. (1965). The role of the consumer in image building. California Management Review, 7, 69-76.

Reynolds, T.J. (1984). Advertising is image management. Journal of Advertising Research, 24, 27-37.

Rodríguez, J.M., Y Alonso, Mª Mar. (2009). Nuevas tendencias y retos en el sector turismo: un enfoque multidisciplinar. Madrid: Delta.

Rousseau, D.M., Sitkin, S.B, Burt, R.S., Y Camerer, C. (1988). Not so different after all: a cross-discipline view of trust. Academy of Management Review, 23(3), 393-404.

Rubuchon et al. (2008). Todo Robuchon. Barcelona: RBA

San Martín, H. (2005). Expectativa y experiencia turística como necesidad. Madrid: Delta.

Santos, J.L. (1994). La imagen en turismo. Actas del I Congreso de la Asociación Española de Expertos Científicos en Turismo, 209-217. Instituto de Estudios Turísticos. Marbella.

Seongseop, S., McKercher, B., Y Lee, H. (2009). Tracking tourism destination image perception. Annals of Tourism Research, 36(4), 715-718.

Shostack, G.L. (1977). Breaking free from product marketing. Journal of Marketing, 41, 73-80.

Sönmez, S., Y Sirakaya, E. (2002). A distorted destination image. The case of Turkey. Journal of Travel Research, 41(2), 185-196.

Spreng, R.A., Mackenzie, S.B. Y Olshavsky, R.W. (1996). A re-examination of the determinants of consumer satisfaction. Journal of Marketing, 60, 15-32.

Spreng, R.A., Y Olshvsky, R.W. (1993). A desires congruency model of consumer satisfaction. Journal of the Academy of Marketing Science, 24(3), 201-214.

Spreng, R.A., Y Olshavsky, R.W. ((1993). A desires congruency model of consumer satisfaction. Journal of the Academy of Marketing Science, 24(3), 169-177.

Swan, J.E., Y Oliver, R.L. (1989). Postpurchase communications by consumers. Journal of Retailing, 65(4), 516-533.

Tapachai, N., Y Waryszak, R. (2000). An examination of the role of beneficial image in tourist destination selection. Journal of Travel Research, 39(1), 37-44.

Tolman, E.C. (1932). Purposive behavior in animals and men. New York. Appleton-Century- Crofts.

UM, S. Y Crompton, J.L . (1990). Attitude determinants in tourism destination Choice. Annals of Tourism Research, 17(3), 432-448.

Vantrappen, H. (1992). Creating customer value by streamlining business process. Long Rang Planning, 25, 53-62.

Walker, J. Y Baker, J. (2000). An exploratory study of a multi-expectation framework for services. Journal of Services Marketing, 14(5), 411-431.

Walmsley, D.J. Y Jenkins J.M. (1993). Appraisive images of tourist areas: application of personal construct. Australian Geographer, 24(2), 1-13.

Westbrook, R.A. Y Reilly, M.D. (1983). Value-percept disparity: an alternative to the disconfirmation of expectations theory of consumer satisfaction. Advanced Consumer Research, 10, 256-261.

Woodruff, R.B, Schumann, D.W., Y Gardial, S.F. (1993). Understanding value and satisfaction from customer’s point of view. Survey of Bussiness, summer-fall, 33-40.

Valls, J.F. (2000). Evolución del comportamiento del consumidor turista. Barcelona: Gestión 2000.

Viciano, L. (2004). La gestión del marketing y el turismo rural. Madrid: Prentince-Hall.

Wilensky, A.L. (1998). La promesa de las marcas como diferencia de escenario caótico. Buenos Aires: Temas.

Yüksel, M., Akgül, A.G., Evman S., Y Batirel H.F. (2007). Suture and stapler granulomas a work of caution. Eur J. Cardiothorac Surg, 31(3), 563-5.

Zeithaml, V.A. (1988). Consumer perceptions of price, quality and value: a meansend model and synthesis of evidence. Journal of Marketing, 52, 2-22.

Zeithaml, V.A., Berry, L.L., Y Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60,31-46.

Enciclopedia Virtual
Tienda
Libros Recomendados


1647 - Investigaciones socioambientales, educativas y humanísticas para el medio rural
Por: Miguel Ángel Sámano Rentería y Ramón Rivera Espinosa. (Coordinadores)

Este libro es producto del trabajo desarrollado por un grupo interdisciplinario de investigadores integrantes del Instituto de Investigaciones Socioambientales, Educativas y Humanísticas para el Medio Rural (IISEHMER).
Libro gratis
Congresos

15 al 28 de febrero
III Congreso Virtual Internacional sobre

Desafíos de las empresas del siglo XXI

15 al 29 de marzo
III Congreso Virtual Internacional sobre

La Educación en el siglo XXI

Enlaces Rápidos

Fundación Inca Garcilaso
Enciclopedia y Biblioteca virtual sobre economía
Universidad de Málaga